About Us

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So, you want to know about the person behind the website, do you?

OK, I’ll share a bit.

My name is Duane Forrester. As this site goes live, I work for Microsoft, running their inhouse SEO program for MSN.

I’ve been managing all forms of online marketing since 2001, though I was working seo magic on my own websites since around 1998. During my time online, I’ve managed all facets of online campaigns. From PPC, to organic search. From paid inclusion to email marketing. From managing email programs to building affiliate programs, I’ve done it all.

Today I split my time between managing organic search and social media efforts at MSN.

Currently I am a contributing writer for www.searchengineland.com, and as time allows, I still moderate at www.searchengineforums.com.

Since 2007, I’ve published two books as well. McGraw-Hill is the publisher for both titles. How To Make Money With Your Blog hit shelves in late 2007, and Turn Clicks Into Customers shipped in early 2010. Both books are oriented towards those seeking to understand what really works to optimize and monetize websites.

In 2008, I joined www.sempo.org and helped start their In-House SEM Committee, which continues today. Later that year, I won a seat on the Board of Directors, where I served until March 2010.

Since 2004 I’ve been speaking at conferences such as the SES series, SMX Advanced and Pubcon.

Prior to working online, I used to work for casinos owned/operated by Caesar’s Palace in Canada. While there I ran promotions for them, and learned in real time the practical applications of PR, direct marketing and developed a dedicate customer service training program.