SEO Tools
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In this section we’ll be looking at standalone SEO Tools. Full toolsets we’ll cover in another section. These tools are generally designed to do a single thing. Some are free, others require memberships, signups or recurring payments. Software will be treated as a different subset of SEO tools, as well, so will be covered in a different section.
SEO Tools come in a variety of shapes and sizes, and it’s worth spending some time getting to know a new tool before you fully commit to making decisions based on the data it shows. The worst thing you can do is begin making business decisions based on data a tool shows you, if, for example, you selected the incorrect settings on the tool.
The tools exist to help you make decisions, but they do not absolve you from having to understand SEO. The tools will offer guidance, but you still need to know if what they are saying makes sense, will work with your systems and future plans and if you should even bother. Understanding how SEO works will help you know if you should bother will every suggestion a tool makes. Understanding SEO will help you know which suggestions will return the best results for your investment of time and money.
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